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ISBN: 978 0 85369 7176
To
Order | Global
Pharmaceutical Marketing
provides a
practical guide to the self-regulatory codes that govern the promotion
of pharmaceuticals worldwide and supplies additional information on
compliance in general.
Topics
covered include:
- balance between regulation and
self-regulation
- basic principles of the self-regulatory Codes of
Practice
- gift sponsorship and payments
- events and hospitality
- printed promotional materials
- internet and electronic communication
media
- market and clinical research.
This
book is an invaluable aid to understanding how to be compliant with
regulation and self-regulation throughout the world and will be of
particular interest to pharmaceutical companies involved
in:
- producing global marketing
campaigns
- setting up advisory boards around the
world
- promoting products at international
congresses.
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