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ISBN: 978 0 95608 4415
Cost per
copy:
1 - 5 copies: £29.95
6 - 15 copies: £26.95
16 - 30 copies: £23.95
plus P&P £2.50 per book
(to a max of £12)
For 31+ copies please
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Compliance, Codes and Communications
A practical guide to pharmaceutical marketing in the UK, with important
European insights
Our aim when writing this book has been to produce an easy-to-use
practical guide and companion to the ABPI Code, for those involved in
producing and reviewing promotional and communication materials for
prescription medicines in the UK. It starts with a concise review of
the basic principles and procedures of the Code followed by chapters
that provide the following:
- Easy-to-understand information on
the Code of Practice
- Suggestions on how to interpret the
rules for a wide range of activities
- “Hints and tips” on how to stay
compliant
- “Case reports” providing important
insights into interpretation of the Code
Additionally, it will also be an invaluable aid for those involved in
promotional activities on a pan-European basis by providing summaries
of the key similarities and differences in the national regulations and
self-regulatory codes of many European countries. |
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ISBN: 978 0 85369 7176
Out of Print
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Global
Pharmaceutical Marketing
A
practical guide to the
self-regulatory codes that govern the promotion
of pharmaceuticals worldwide and supplies additional information on
compliance in general.
Topics
covered include:
- balance between regulation and
self-regulation
- basic principles of the
self-regulatory Codes of
Practice
- gift sponsorship and
payments
- events and
hospitality
- printed promotional
materials
- internet and electronic
communication
media
- market and clinical
research.
This
book is an invaluable aid to understanding how to be compliant with
regulation and self-regulation throughout the world and will be of
particular interest to pharmaceutical companies involved
in:
- producing global marketing
campaigns
- setting up advisory boards around
the
world
- promoting products at international
congresses.
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Pharmaceutical
Marketing
November 2007
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"Youthful
Optimism"
This
is my opinion about why I believe that the pharmaceutical industry
needs to regain a humanitarian vision to restore its
declining
reputation. This reputation has been tarnished by highly
publicised
instances of failure to comply with the rules as a result of employing
ever more innovative marketing tactics..... more
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