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Compliance Codes & Communications - Cover Picture
ISBN:
 978 0 95608 4415


Cost per copy:
 1 - 5 copies: £29.95 
 6 - 15 copies: £26.95 
 16 - 30 copies: £23.95 

 plus P&P £2.50 per book
(to a max of £12)

 For 31+ copies please 

Compliance, Codes and Communications

A practical guide to pharmaceutical marketing in the UK, with important European insights

Our aim when writing this book has been to produce an easy-to-use practical guide and companion to the ABPI Code, for those involved in producing and reviewing promotional and communication materials for prescription medicines in the UK. It starts with a concise review of the basic principles and procedures of the Code followed by chapters that provide the following:
  • Easy-to-understand information on the Code of Practice
  • Suggestions on how to interpret the rules for a wide range of activities
  • “Hints and tips” on how to stay compliant
  • “Case reports” providing important insights into interpretation of the Code
Additionally, it will also be an invaluable aid for those involved in promotional activities on a pan-European basis by providing summaries of the key similarities and differences in the national regulations and self-regulatory codes of many European countries.

Global Pharmaceutical Marketing - A Practical Guide to Codes & Compliance
ISBN: 978 0 85369 7176
Out of Print

Global Pharmaceutical Marketing

A practical guide to the self-regulatory codes that govern the promotion of pharmaceuticals worldwide and supplies additional information on compliance in general.   

Topics covered include:  
  • balance between regulation and self-regulation  
  • basic principles of the self-regulatory Codes of Practice  
  • gift sponsorship and payments  
  • events and hospitality  
  • printed promotional materials  
  • internet and electronic communication media  
  • market and clinical research.  
This book is an invaluable aid to understanding how to be compliant with regulation and self-regulation throughout the world and will be of particular interest to pharmaceutical companies involved in:  
  • producing global marketing campaigns  
  • setting up advisory boards around the world  
  • promoting products at international congresses.

Youthful Optimism
Pharmaceutical Marketing
November 2007


"Youthful Optimism"

This is my opinion about why I believe that the pharmaceutical industry needs to regain  a humanitarian vision to restore its declining reputation. This reputation has been tarnished by highly publicised instances of failure to comply with the rules as a result of employing ever more innovative marketing tactics..... more

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