Compliance, Codes and Communications
(2nd edition)

by Dr Judith Grice

A practical guide to pharmaceutical marketing in the UK, plus tables of key European national differences
** Now fully updated to the 2012 ABPI code **
PLUS
»  Updated tables of Key European national differences

This book is an easy-to use practical guide and companion to the ABPI Code, written for those involved in producing and reviewing promotional and communications materials for prescription medicines in the UK. It starts with a concise review of the basic principles and procedures of the ABPI Code followed by chapters that provide the following:

• Easy-to-understand information on the Code of Practice
• Suggestions on how to interpret the rules for a wide range of activities
• “Hints and tips” on how to stay compliant
• “Case reports” providing important insights into interpretation of the Code

Additionally, it is an invaluable aid for those involved in promotional activities on a pan-European basis by providing tables of the European national differences.

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Cost per copy:  1 - 5 copies: £34.95 ::  6 - 15 copies: £31.95
16 - 30 copies: £27.95 ::  plus P&P £2.99 per book :: (to a max of £30)
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